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Read online The Filter Bubble: What the Internet is Hiding From You.pdf PDF, EPUB, MOBI, TXT, DOC The Filter Bubble: What the Internet is Hiding From You In December Google began customizing its search results for each user Instead of giving you the most broadly popular result Google now tries to predict what you are most likely to click on According to MoveOn org board president Eli Pariser Google s change in policy is symptomatic of the most significant shift to take place on the Web in recent years the rise of personalization In this groundbreaking investigation of the new hidden Web Pariser uncovers how this growing trend threatens to control how we consume and share information as a society and reveals what we can do about it Though the phenomenon has gone largely undetected until now personalized filters are sweeping the Web creating individual universes of information for each of us Facebook the primary news source for an increasing number of Americans prioritizes the links it believes will appeal to you so that if you are a liberal you can expect to see only progressive links Even an old media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos In a personalized world we will increasingly be typed and fed only news that is pleasant familiar and confirms our beliefs and because these filters are invisible we won t know what is being hidden from us Our past interests will determine what we are exposed to in the future leaving less room for the unexpected encounters that spark creativity innovation and the democratic exchange of ideas While we all worry that the Internet is eroding privacy or shrinking our attention spans Pariser uncovers a more pernicious and far reaching trend and shows how we can and must change course With vivid detail and remarkable scope The Filter Bubble reveals how personalization undermines the Internet s original purpose as an open platform for the spread of ideas and could leave us all in an isolated echoing world by Eli Pariser

Books descriptionDetails
The Filter Bubble: What the Internet is Hiding From You
Title:The Filter Bubble: What the Internet is Hiding From You
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:1594203008
ISBN 13:
Number of Pages:294
Category:Non fiction, Technology, Science, Internet, Business, Sociology
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  • The Filter Bubble: What the Internet is Hiding From You

    This book Download ePub PDF Book - The Filter Bubble: What the Internet is Hiding From You - In December Google began customizing its search results for each user Instead of giving you the most broadly popular result Google now tries to predict what you...

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  • Moveon's 50 Ways to Love Your Country: How to Find Your Political Voice and Become a Catalyst for Change

    This book Download ePub PDF Book - Moveon's 50 Ways to Love Your Country: How to Find Your Political Voice and Become a Catalyst for Change - As the presidential race heats up more citizens have been inspired to voice their concerns about the state of the country s affairs and its role in world politi...

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Moveon's 50 Ways to Love Your Country: How to Find Your Political Voice and Become a Catalyst for Change, The Filter Bubble: What the Internet is Hiding From You
In December Google began customizing its search results for each user Instead of giving you the most broadly popular result Google now tries to predict what you are most likely to click on According to MoveOn org board president Eli Pariser Google s change in policy is symptomatic of the most significant shift to take place on the Web in recent years the rise of personalization In this groundbreaking investigation of the new hidden Web Pariser uncovers how this growing trend threatens to control how we consume and share information as a society and reveals what we can do about it Though the phenomenon has gone largely undetected until now personalized filters are sweeping the Web creating individual universes of information for each of us Facebook the primary news source for an increasing number of Americans prioritizes the links it believes will appeal to you so that if you are a liberal you can expect to see only progressive links Even an old media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos In a personalized world we will increasingly be typed and fed only news that is pleasant familiar and confirms our beliefs and because these filters are invisible we won t know what is being hidden from us Our past interests will determine what we are exposed to in the future leaving less room for the unexpected encounters that spark creativity innovation and the democratic exchange of ideas While we all worry that the Internet is eroding privacy or shrinking our attention spans Pariser uncovers a more pernicious and far reaching trend and shows how we can and must change course With vivid detail and remarkable scope The Filter Bubble reveals how personalization undermines the Internet s original purpose as an open platform for the spread of ideas and could leave us all in an isolated echoing world, As the presidential race heats up more citizens have been inspired to voice their concerns about the state of the country s affairs and its role in world politics than in previous elections MoveOn org a catalyst for monumental change in political activism organized a thought provoking compilation of personal stories of action taken by its members Read by their original authors the moving essays of this bestselling book read by Al Gore Nancy Pelosi Joan Blades Peter Schurman Eli Pariser and David Fenton among others will mobilize anyone interested in learning more about grassroots activism Short lively and packed with practical information MoveOn s Ways to Love Your Country also includes printable action tips that accompany each essay